Back when I was playing in rock bands around Amarillo in the sixties the favorite place to record was in Clovis, NM. (125 miles SW of Amarillo.) This pattern of West Texans going there to record had first begun when Roy Orbison and Buddy Knox recorded there in 1955 and 1956 respectively. Roy and the Teen Kings had cut the first version of 'Ooby Dooby' at Petty's and Knox had cut the chart-stopper 'Party Doll' at Norman Petty's studio there the next year. When Knox's record went to #2 and Orbison's record garnered him a contract with Sun Records in Memphis,Tn other aspiring West Texas rockers wanted to record at Pettys! This was the Lubbock-Amarillo crowd which included Buddy Holly, Larry Trider and Terry Nolan among others. This tradition continued well into the sixties as 'hit records' continued to flow from the magical little studio on West Seventh street in Clovis. However, as word of Petty's Hits grew, small studios in West Texas begin to pop-up along the border with New Mexico. Here is an essay on some of them.
.
The studio's owners (Ben Hall & Dena) had lived in Lubbock prior to coming to Big Spring, which is on the southern extremity of the Llano Estacado. It was in Lubbock that he first became acquanted with Buddy Holly and when Holly had cut his first record for Decca (That'll be the Day) one of Hall's songs was included, 'Blue Days Black Nights'. His song was probably the B side and this first version of 'That'll be the Day' did not sell well either (recorded at Bradley's Barn in Nashville). Nevertheless, Hall has the distinction of being a writer on Holly's first record. In 1968 after operating his studio in Big Spring,Tx for a decade Ben Hall and his wife moved to Nashville and setup a brand new studio where more successes seemed to have followed. (Consult the booklett: 'West Texas Rock'n Roll Music' by Bill Griggs.)
Checkmate & Cox Studio--Amarillo,TX
In the mid-sixties Amarillo singer Ray Ruff (aka Ray Ruffin) got hold of some good Ampex equipment and opened a studio in Amarillo on NE 24th street, I think it was. As I have mentioned in another article, I recorded there on two occasions during this time frame. The studio was located in Trades Fair Shopping center and once when the engineer was late we played pool in a nearby billard hall as we waited. My recollection of the studio is that it was wide-tape format (1/2 or 1 inch tape) and we laid down at least 2 overdubs after the basic tracks were recorded. So, the studio either had a 4-track Ampex or Ruff was tracking between two, stereo Ampex machines. Nevertheless, the studio was professionally equipped and no garage setup. (note: Later research indicates that it was a 3-track system when Larry Cox took over the studio in c.1966).
The cuts we made were clean and reminiscent of what Petty had produced, when I recorded in Clovis in 1964. In the mid-sixties Ruff's studio very probably could have produced a hit, but I never heard of one coming from it. One song by Patti Seymour was played up as a hit, anyway. I know a number of Amarillo-Canyon groups did record there as did the Checkmates and possibly Buddy Knox. Buddy Knox signed to release one single on the Ruff Label during this same time. Also, Glen Frye of the Eagles stated that he had once recorded at Checkmate Studio in Amarillo as did J. Frank Wilson. I've read that Amarilloan J.D. Souther and Frye were roomates out in California during the later sixties. I wonder if perhaps Souther hadn't brought Frye to Ruff's studio back in 1965-66 when Frye may have been visiting in Amarillo. Perhaps their friendship dates back even before they got together in California. Incidently, J. D. Souther co-wrote several of the Eagle's biggest hits including 'New Kid in Town'! A Hayes, Kansas group 'The Blue Things' also signed with Ruff and had some singles on Ruff & Sully labels, before signing with RCA. Amarillo groups that recorded with Ruff include the Tiaras and the Illusions, two of Amarillo's finest bands of the mid-sixties. The Tiaras released several records on what seems to have been their own label, Alliance.
A local DJ named Larry Cox took over Checkmate Studio sometime in 1966 (it appears) and had some success in getting some songs on major labels, according to an advertisement the author has seen. Cox may have eventually re-named the facility 'STUDIO 7' as he established a label of this same name. One of Amarillo's leading rock bands 'Deuces Wild' recorded with Cox and their songs were released on what appears to be their own label in 1966......Deuce Label. This record is now a West Texas collectible! Other singers and musicians that recorded with Cox also include Max Barton, Robin Brown and Robert Ashcraft.
An example of lesser known groups that recorded at this studio is Buzzy Barnhill and his rockabilly band from Turkey,Tx . They had heard about this distant studio and drove 200 miles (one-way) to record here in 1966. The two original songs they recorded were 'Something Different' and 'I Love' and featured Frank 'Buzzy' Barnhill singing and picking guitar with drummer Gary Johnson on drums. Other members were B.J. Mullin (bass) & Sonny Mullin (guitar).This band had first recorded in Plainview in Harry Bray's cellar-studio but Tommy Allsup produced their 2nd release (Twixt-Tween) which is a much cleaner and more commercial sound! The Artist credit on the record 'Buzz Barnhill and the Four Counts' seems to indicate that the group had 5 members but there were only four!
Allsup and Maxwell also established several labels including the AOK label of Odessa. Some of the artists that had 45's on this label include: New Roadrunners, The Shades, The Continentals, The Wry Catchers, Fred Crawford, Freddy Frank, Jim McCrary & Scotty Graham.
Many noted Lubbock musicians appear to have recorded with Don Caldwell during this time. Musicians such as Joe Ely, Jesse Taylor, Butch Hancock, Jimmy Dale Gilmore, Terry Allen, Lloyd & Kenny Maines were associated with Caldwell during this era. Since it was a public studio all types of music including rock, country and gospel were recorded here. Ironically not much soul music seems to have been recorded here. Nevertheless, there is little doubt that when Caldwell made Scully equipment available to the Lubbock musicians, they had a facility that was capable of producing a hit. By c.1976 they had updated to a 16 track studio and they did produce at least one top-forty country hit, during the later seventies (Unfortunately the artist/title escapes me). They also produced at least one MCA album for Joe Ely in the seventies. Some of Joe Ely's early singles were also produced here including his regional hit 'My fingers click when I play the piano'.
In the seventies the Maines Brothers band also made several albums (Texas Soul label) here which led to a contract with Mercury Records! The Caldwell recording studio eventually led owner Don Caldwell into becoming the director/manager of the important Cactus Theatre in Lubbock. Many fine stage-shows are held here annualy under his guidance and supervision and some have been televised.
During the time this studio was in operation there were four young Lubbock girls that were also playing rock pretty well. They were called the 'Heartbeats' and they had won a Dick Clark contest in 1968. They also had a couple of records out. The Heartbeats are said to have recorded "Time Won't Let Me" at the Unlimited Sound studio in Lubbock.
Bynum says this about the studio, "The equipment was pretty basic, I think they were still using one of those mixers with the big round knobs, probably radio spec...1/4 inch tape machines, probably Ampex . Overdubs were done by bouncing between two machines probably. I think they were listening to playback on Voice of Theater Altecs. At some point a visitor brought in a Leslie Tone Guitar Cabinet, to show it to us. I was amazed, as I had never seen one!"
Another studio that appears to have been active in Lubbock in c.1960 was at this address: Mitchell Recording Studio, 2615 38th St, Lubbock. An acetate recording by the Emeralds of (Brownfield,TX) titled "Spring Fever" / Dreams & Wishes" still exists. It is also stated that David Box did some recordings at 'Mitchell's Studio' in Lubbock in this same time frame. (source: John Ingram )
Billy Stull--Amarillo,TX
Billy Stull a noted guitarist opened a music store on the north side of Amarillo in c.1973 and called it 'Billy's Band Aid' . Not long after he bought a 4-track Tascam or Teac recorder and setup a demo studio in the back of the store. Eventually he would name his studio '14 Carrot Studio'. One of the first released recordings he made on this equipment was a country song titled 'A Sleepless Nite with You' and was sung by Cherrill (Carley) Dyson. It now appears that Stull used a local nightclub band 'Bobby Hughes and the Western Heartbeats' to back Dyson on this session. The song was soon released by Robin Brown on his local label 'Smashville Sound' and the record was distributed to local country stations where it did receive moderate air-play. Brown carried the song to Nashville and Sawgrass publishing in 1975 showed an interest, but no contracts were ever signed with Mel Tillis's company.
Stull himself was a blues-rock guitarist and had previously recorded with 'The Cords' out in Clovis, NM. This was a popular rock band that was from Amarillo who were active in the mid to later sixties. Through Norman Petty the band garnered at least one release on the big ATCO label on which Stull was featured. By the time Stull opened his business in Amarillo, he seems to have been playing with other musicians and was into B.B. King guitar blues. As his music store grew he obviously also expanded and updated his studio equipment to the point where it attracted the attention of Norman Petty and other competitors. He seems to have recorded all types of music including Country, Western Swing, Rock, Soul and Blues at this facility. During this period, Stull's skills as an engineer and guitarist were also growing, it appears. Therefore, not long after Norman Petty died in 1984 his estate hired Billy Stull to move to Clovis and manage Petty's big, downtown studio which ended his engineering efforts in Amarillo. After a successful run in Clovis Stull seems to have become intrigued with South Texas. For awhile he ran a Texas label and studio there and then migrated further south and opened a 'mastering studio' on Padre Island.
One of the songs 'Summers Gone Away' finally received good reviews when musician-critic Dac Crowell stated that he had purchased this record in a discount record shop in Nashville in his youth and he considered it to be the proto-type of all garage-band recordings! He also said that a college radio station somewhere had spun the record and the kids on campus went wild! They requested it over and over!! I'm proud to say that I know/knew all the musicians in this country-rock band which included Buzzy Barnhill, Sonny Mullin, Billy Joe Mullin and Gary Johnson Congratulations to you early rockers from Turkey, Tx. for your first Twixt-Tween release! Although it didn't make the 'hit parade' in 1965, it's never too late to receive some credit!!
Anyway, I recall this event just to illustrate how some recordings came about, outside of recording studios. I suppose it is possible that some of those old Walsh-KDUB recordings are sitting on a shelf somewhere (South Plains College), just waiting to be discovered and played again. I'd love to hear Don Allen and the Sunset Ramblers one more time but I don't think the songs my trio recorded would even be 'interesting'. Other musicians that also made the same type recordings in Lubbock include important artists such as Wayland Jennings & Buddy Holly. They did some of their earliest recordings at KLLL and KDAV radio stations respectively.
While I'm reviewing West Texas music I think that I should at least write about some of the rare record labels that originated in this region. Since few of these labels ever produced more than a regional hit, in the trade they were generally known as trash-can labels. However today many of these labels & records are collected by collectors who specialize in Texas Music. If you want further information you can refer also to my Index of Texas Labels on another page of this website.
The Trolls who recorded at Norman Petty's studio in Clovis (1966) may not have had a release on the Ruff label during this same time period but they did record at Ruff's Checkmate studio. Also a Hayes, Kansas group (The Fabulous Blue Things) signed with the Ruff label and had a single or two released during these years on the Ruff label. Later, Ruff seems to have bought the Sully label and some Blue Things releases are on this second label also.
One of Amarillo's finest rock bands 'The Illusions' (Mark Creamer-lead guitar, Johnny Stark-drums) also had recorded at Ruff's studio but their songs were not released under their own name. Don Henley of the Eagles has stated that he also recorded at Checkmate studio and possibly J.D. Souther of Amarillo did also. But it is unknown (by the author) if any of these recordings were ever released. Other local bands that recorded here also included the Poole brothers of Canyon, the Viscounts and the vocal-duo of Robin Brown and Max Barton of Matador, Tx. Their two rock songs were not released during the era they were recorded (1966). But if anyone recognises the following titles please contact this website. The 2 rock songs were: To Say No / Man of Steel.
The Illusions of Amarillo--1965
In about 1968 one of Sands original songs finally appeared on the RCA label but it wasn't a hit so he released an album (of his songs) on a new label 'NORM'. It was by a female singer of the name Wanda Conklin, I beleive and it sold 3,000 copies Sands has stated. Finally in the seventies this die-hard writer sent a Trio from Plainview to Nashville to record a single for one of his labels. This was Travis and Amy Thornton (with Keith Longbotham) but their record was erroneously issued as being by 'The Thortons' on the Norm label. The main song was titled 'Do I love You' and had some hit potential (I beleived). Whether any further releases came from Sand's labels is unknown (by this writer) but in 1996 Sands was featured in the Lubbock Avalanche Journal and still hadn't given up his song-writing ambitions, at age 77! Unfortunately he died just two years later.
Smith also had at least two musicians on his label that played in famous bands and were quite talented. They were the noted fiddler-songwriter Red Hayes and the singer-guitarist Billy Thompson. Both could sing well and their country records were very well done, in a country-pop vein. I especially like the songs 'Next to Jimmy' by Red Hayes and 'Walzing with Sin' as sung by Billy Thompson. Although they played in clubs around Odessa and Midland they eventually played the 'Golden Nugget' in Las Vegas with Billy Thompson fronting the band. BO-KAY also released an album titled "Billy Thompson" in 1965. Aside from the song mentioned above by him, it also contained another fine song "Love Gone Blind" from the related single.
Other artists on BO-KAY include a local night club act, 'Red and Betty Stewart' and one artist that had recorded for Capitol in 1954, Patsy Elshire Blane. Some other artists that also appeared on BO-KAY with singles include: Terry White, Cecil McCullough, Ronnie Blackwell and Johnny Goff. (reference: A.O.K.: Record Labels of West Texas & New Mexico/ 2nd reference: The author's personal record collection /
Even though BO-KAY does not appear to have been afilliated with a particular studio (like Ruff, AOK and Gaylo labels were) some of their songs were recorded in Clovis and Jesse Smith had a hand in producing a lot of it's singles. This label was one of the most consistent producers of records in West Texas during their decade of existence it appears.
Token label deserves mentioning not for it's longevity or fame but for its musical taste. Founded in 1963 by Steve Drummond it seems to have been in existence for only about three years. Drummond seems to have been intent on producing a hit as he had also released one single on the local COIN label. However during this time Token's first release was a song by teenager Tommy Crider titled 'Sandy'. This was a song that could have been featured in any Surf and Beach movie of the day! It is one of my favorite recordings of original West Texas music. And another singer & group 'Mike Malone and the Misters' also did release a very good song on the Token label titled 'It must be Raining'. Malone would go on to have a record on the SIMS label of Nashville by 1966 which was a national release. The Token label was probably defunct by then but it is stated to have released at least six singles before it faded into the past. Token's last release by country singer Fred Cowen would garner Nashville distribution, but I suppose it was too little, too late.
Aside from Fred Drummond, Harry Bray and others there were several local labels that were operated by people that virtually had just a 'dream' of being associated with a 'hit record'. People who seem to have had no connection with either a professional studio. I guess they could best be described as 'promoters' of local music and musicians.
One such man seems to have been John Rowe of Andrews, Texas. He seems to have been interested in both Country and Rock music. He first established the Unijohn label in the mid-sixties and had a release by 'Bobby Price and the Country Ramblers'. One of the songs titled 'Rush on for the Moon' was something of a clever song that might have been considered 'revolting' by hard-core country fans if it had made it to Nashville. Then in the late sixties John Rowe became interested in some rockers called 'The Lynx' and released at least two singles for them on the HARE label. Their songs included 'Just a Friend, Woman of my Dreams, Look at Me, Follow the Rain' . In his promotions of this group's records Rowe went so far as to even run advertisements in Billboard magazine like the big-boys!
Some lesser known regional bands on the AOK label include 'Bob and his Agents' (Alpine,TX), 'Kenneth Cloud and the Stargazers' and a number of country singers. I suppose the best know male country singer on this label might have been Fred Crawford (By the Mission Walls) while the most noted female singer would be 'Edna Lee' (The pleasures all mine). There is a possibility that the demise of the AOK label and it's related studio was due to a divorce, which 'may' have broken up a good partnership. Anyway, the studio was the most prolific producers of West Texas records for about 5-6 years,during the sixties. I'll finish this article on the AOK label with a list of others who had singles on the label which includes: Lord August & Visions of Life, Richard Lynn, Carroll's Mood, Ed Dunlap, Terry :& Tommy, Topper Rawlings, Tom Kizziah, Dennis Ray, Ed Proctor and Joe Foster. (reference: A.O.K.: Record Labels of West Texas & New Mexico/ 2nd reference: The author's personal record collection ).